The popularity of fish oil supplements has been growing exponentially over the past several decades. As more studies tout the benefits of the supplements containing omega-3 fatty acids for heart health, as well as arthritis and depression, there are more of the products on the market than the average consumer can or is willing to analyze. Enter ConsumerLab.com and its new report on fifty fish oil supplements and fortified foods.
The Nutrition Business Journal reported that dietary supplements containing omega-3's sold to the total of approximately $35 million in 1995. Ten years later, the 2005 sales number was at $359 million, and the number had increased to $489 million in 2006. If the trend dictates, the number in 2008 will likely be well over the $500 million mark. For such a booming business, it is only appropriate that consumers and medical professionals alike have a comprehensive study that examines the supplements and foods associated with omega-3 and looks at amounts of EPA and DHA (two principal polyunsaturated fatty acids found in fish), product purity, and freshness.
ConsumerLab.com has done just that. The private company is based in New York and is known for being a leading provider of consumer information and independent evaluations of health and nutrition products. In this case, researchers compared a total of 50 products, including dietary supplements, food and beverages, 23 of which were selected by ConsumerLab.com and 27 of which were included at the request of their manufacturers through the Voluntary Certification Program. Some products were several of the most popular on the market, such as Vitamin Shoppe, Yoplait, Nature Made, and Nature's Bounty, and others were store brands like Origin from Target and Spring Valley from Wal-Mart.
The results of the study were multi-fold. Most importantly, all of the products tested were found to have safe levels of mercury, lead, and PCB's (a type of carcinogen). In addition, all were found to have the amounts of EPA and DHA that their labels maintained, though those levels ranged from 16 milligrams to 1000 milligrams, depending on the product.
On the other side of the coin, it was discovered that one capsule-Kirkland Signature Enteric Coated Fish Oil-released its oil too early into the human body and thus failed its test, becoming the one of only two products not approved by ConsumerLab.com. The other product that did not meet appropriate standards for approval was Lipiderm International Veterinary Sciences, a pet supplement that contained only 25% of the alpha-linolenic acid required and 593% of the linolenic acid needed. It should also be noted that some food products claimed to provide percentages of the "daily value" of omega-3's, which is a false claim as there is no determined daily value, but this did not warrant an approval failure in those products, which included Tropicana, Silk Soymilk, Yoplait Kids Yogurt, and Aristo nutrition bars.
The levels of EPA and DHA ranged from 8% concentration to 79% of the liquid content of the products, and it varied greatly among the items tested. While higher concentrations are not necessarily better, the intake amount matters when it comes to the frequency and quantity taken. Every person's requirements are different and unique, but to get the highest concentration from the smallest serving size of the product, the only three products rating very high in that category were OmegaBrite, VitalOils, and Minami Nutrition. Rating very low were Mega Smart for Kids and Lipiderm International Veterinary Sciences for pets.
Overall, the research provides the public with guidelines for supplements and food or beverage items that may work in conjunction with a proper diet to provide the omega-3's being sought. It also helps doctors, nutritionists, and other medical professionals with a tool to gauge exactly what each patient needs and can handle.
With fish oil supplements being touted as having positive effects on cardiovascular health, reducing inflammation in those with diseases like arthritis and Crohn's disease, lessening the effects of depression and other mental disorders, aiding in the treatment of asthma, chronic fatigue syndrome, cystic fibrosis, osteoporosis, and reducing the risk of prostate and colorectal cancers, it is easy to see why their popularity continues to rise. Therefore, the ComputerLab.com study is imperative to help analyze the growing market.l